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Journal of Nonprofit & Public Sector Marketing Volume 25, 2013 - Issue 1
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Articles

Social Marketing Customer Orientation: A Conceptualization, Typology, and Conceptual Framework

Cheryl Leo Griffith University, Queensland, AustraliaCorrespondence[email protected]
Pages 56-80 | Published online: 21 Feb 2013

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Read on this site (2)

Nuno Baptista, Helena Alves & José Carlos Pinho. (2022) Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health. Journal of Nonprofit & Public Sector Marketing 34:1, pages 1-35.
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Rebekah Russell-Bennett, Cheryl Leo, Sharyn Rundle-Thiele & Judy Drennan. (2016) A Hierarchy-of-Effects Approach to Designing a Social Marketing Game. Journal of Nonprofit & Public Sector Marketing 28:2, pages 105-128.
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Articles from other publishers (8)

Shahriar Akter, Mujahid Mohiuddin Babu, Md Afnan Hossain & Umme Hani. (2022) Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare. Journal of Business Research 140, pages 95-106.
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Markus Gmür. 2022. Ideengeschichte der BWL II. Ideengeschichte der BWL II 411 445 .
Patrick Esch, Yuanyuan (Gina) Cui & Shailendra P. Jain. (2021) Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts. Psychology & Marketing 38:7, pages 1081-1100.
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Chi-Horng Liao. (2020) Evaluating the Social Marketing Success Criteria in Health Promotion: A F-DEMATEL Approach. International Journal of Environmental Research and Public Health 17:17, pages 6317.
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Timo Dietrich, Rory Mulcahy & Kathy Knox. (2018) Gaming attribute preferences in social marketing programmes. Journal of Social Marketing 8:3, pages 280-296.
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Cheryl Leo & Nadia Zainuddin. (2017) Exploring value destruction in social marketing services. Journal of Social Marketing 7:4, pages 405-422.
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Martin Dietrich, Matti Znotka, Hannah Guthor & Florian Hilfinger. (2015) Instrumental and Non-instrumental Factors of Social Innovation Adoption. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 27:4, pages 1950-1978.
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Archana Singh, Gordhan K. Saini & Satyajit Majumdar. (2015) Application of Social Marketing in Social Entrepreneurship. Social Marketing Quarterly 21:3, pages 152-172.
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