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Journal of Nonprofit & Public Sector Marketing Volume 25, 2013 - Issue 1
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Articles

Examining the Influence of the Individual in Arts Sponsorship Decisions

Kate Daellenbach School of Marketing & International Business, Victoria University of Wellington, Wellington, New ZealandCorrespondence[email protected]
,
Peter Thirkell School of Marketing & International Business, Victoria University of Wellington, Wellington, New Zealand
&
Lena Zander Department of Business Studies, Uppsala University, Uppsala, Sweden
Pages 81-104 | Published online: 21 Feb 2013

Citations (13)

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Read on this site (3)

Jan Schönberner, Herbert Woratschek & Guido Ellert. (2021) Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions. Sport Management Review 24:2, pages 204-225.
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Giulio Toscani & Gerard Prendergast. (2019) Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?. Journal of Nonprofit & Public Sector Marketing 31:4, pages 428-450.
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Riki Galia. (2018) Traditional patron or modern supporter of culture and the arts? The corporate philanthropy practices of an Israeli family business. Israel Affairs 24:5, pages 848-864.
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Articles from other publishers (10)

Iris M. Bosa. (2021) The business of philanthropy: Challenges in measuring the value of cultural giving. Financial Accountability & Management 38:4, pages 554-581.
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T. Bettina Cornwell & Youngbum Kwon. (2019) Sponsorship-linked marketing: research surpluses and shortages. Journal of the Academy of Marketing Science 48:4, pages 607-629.
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Martina Gianecchini. (2020) Strategies and determinants of corporate support to the arts: Insights from the Italian context. European Management Journal 38:2, pages 308-318.
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Stefania MasèStefania Masè. 2020. Art and Business. Art and Business 81 98 .
Stefania MasèStefania Masè. 2020. Art and Business. Art and Business 21 47 .
Domenico Campa & Evy Wilhelmina Anna Zijlmans. (2019) Corporate social responsibility recognition and support for the arts: Evidence from European financial institutions. European Management Journal 37:6, pages 818-827.
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Martina Gianecchini, Anna Chiara Scapolan, Lorenzo Mizzau & Fabrizio Montanari. 2018. Cross-Sectoral Relations in the Delivery of Public Services. Cross-Sectoral Relations in the Delivery of Public Services 53 77 .
Leonard Vance, Maria M. Raciti & Meredith Lawley. (2016) Sponsorship selections: corporate culture, beliefs and motivations. Corporate Communications: An International Journal 21:4, pages 483-499.
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Kate Daellenbach, Lena Zander & Peter Thirkell. (2016) A sensemaking perspective on arts sponsorship decisions. Arts and the Market 6:1, pages 68-87.
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Stephen B. Preece. (2015) Acquiring Start-Up Funding for New Arts Organizations. Nonprofit Management and Leadership 25:4, pages 463-474.
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