Citations (18)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
Gianluigi Guido & Antonio Mileti. (2022) Health choices and risk perception in elderly consumers: a systematic review. Health Marketing Quarterly 39:3, pages 230-248.
Read now
Read now
Weng Marc Lim. (2021) A marketing mix typology for integrated care: the 10 Ps. Journal of Strategic Marketing 29:5, pages 453-469.
Read now
Read now
Lisa M. Sciulli & Charlene Bebko. (2021) The Influence of Service Brand Perceptions and Ideals on Consumption Intentions. Services Marketing Quarterly 42:1-2, pages 38-56.
Read now
Read now
Irfan Butt, Tariq Iqbal & Sadia Zohaib. (2019) Healthcare marketing: A review of the literature based on citation analysis. Health Marketing Quarterly 36:4, pages 271-290.
Read now
Read now
Chinmoy Bandyopadhyay & Subhasis Ray. (2019) Responsible Marketing: Can Social Enterprises Show the Way?. Journal of Nonprofit & Public Sector Marketing 31:2, pages 164-183.
Read now
Read now
Sandra Zwier. (2017) “On the doctor's orders”: A pilot study of the effects of website marketing for medical specialist providers under gatekeeping arrangements. Health Marketing Quarterly 34:4, pages 233-246.
Read now
Read now
Articles from other publishers (12)
Sandhya C. & Srinivasa Rao Kunte R.. (2023) An Industry Analysis of the Hospital Sector in Mangalore – A Study. International Journal of Case Studies in Business, IT, and Education, pages 263-290.
Crossref
Crossref
Pablo Medina-Aguerrebere, Eva Medina & Toni Gonzalez-Pacanowski. (2023) Branding cancer research institutions through social media platforms. Online Journal of Communication and Media Technologies 13:2, pages e202313.
Crossref
Crossref
Pablo Medina-Aguerrebere, Toni González-Pacanowski & Eva Medina. (2020) Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain. El profesional de la información.
Crossref
Crossref
Soroush Saghafian & Wallace J. Hopp. (2020) Can Public Reporting Cure Healthcare? The Role of Quality Transparency in Improving Patient–Provider Alignment. Operations Research 68:1, pages 71-92.
Crossref
Crossref
Mariam F. Alkazemi, Sara Bayramzadeh, Nouf B. Alkhubaizi & Ayman Alayoub. (2019) The physical environment and patient satisfaction ratings on social media: an exploratory study. Facilities 38:1/2, pages 86-97.
Crossref
Crossref
Salmi Mohd Isa, Grace Sze Sze Lim & Phaik Nie Chin. (2019) Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia. International Journal of Pharmaceutical and Healthcare Marketing 13:2, pages 140-159.
Crossref
Crossref
Michelle Rydback & Akmal S. Hyder. (2018) Customization in medical tourism in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing 12:4, pages 486-500.
Crossref
Crossref
Sebastian Gurtner, Nadine Hietschold & María Vaquero Martín. (2017) Do patients value a hospital’s innovativeness reputation? A multi-method approach to assess the relative importance of innovativeness reputation in patients’ hospital choice. Health Services Management Research 31:3, pages 138-153.
Crossref
Crossref
Marie-Georges Fayn, Véronique des Garets & Arnaud Rivière. (2017) Mieux comprendre le processus d’ empowerment du patient. Recherches en Sciences de Gestion N° 119:2, pages 55-73.
Crossref
Crossref
Katja Rantala & Heikki Karjaluoto. (2016) Value co-creation in health care. Value co-creation in health care.
Trang P. Tran, Charles Blankson & Widyarso Roswinanto. (2015) Market orientation: an option for universities to adopt?. International Journal of Nonprofit and Voluntary Sector Marketing 20:4, pages 347-365.
Crossref
Crossref
Soroush Saghafian & Wallace J. Hopp. (2017) Can Public Reporting Cure Healthcare? The Role of Quality Transparency in Improving Patient-Provider Alignment. SSRN Electronic Journal.
Crossref
Crossref