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Journal of Nonprofit & Public Sector Marketing Volume 28, 2016 - Issue 3
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Articles

Loyalty to Social Ventures in Social Media: The Role of Social Cause Involvement, Identification, and Commitment

Joohyung ParkDepartment of Retailing, University of South Carolina, Columbia, South Carolina, USACorrespondence[email protected]
,
Te-Lin (Doreen) ChungDepartment of Apparel, Events, and Hospitality Management, Iowa State University, Ames, Iowa, USA
,
Adrienne Hall-PhillipsRobert A. Foisie School of Business, Worcester Polytechnic Institute, Worcester, Massachusetts, USA
&
Nwamaka A. AnazaCollege of Business, Southern Illinois University, Illinois, USA
Pages 185-208 | Published online: 02 Sep 2016

Citations (10)

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Read on this site (3)

Young-Joo Lee & Jongmin Shon. (2023) Nonprofits’ Online Social Capital and Charitable Support. Journal of Nonprofit & Public Sector Marketing 35:3, pages 290-307.
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Matthew P. Taylor. (2023) All Talk and No Action? A Comparative Analysis of Nonprofit Twitter Chats. Journal of Nonprofit & Public Sector Marketing 35:1, pages 65-80.
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Joohyung Park & Jeffrey M. Campbell. (2018) U.S. Small Business’s Philanthropic Contribution to Local Community: Stakeholder Salience and Social Identity Perspectives. Journal of Nonprofit & Public Sector Marketing 30:3, pages 317-342.
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Articles from other publishers (7)

Shafig Al-Haddad, Duaa Azzam Al-Baw, Abdel-Aziz Ahmad Sharabati & Diana Altamimi. (2022) How does customer loyalty to sustainability affect entrepreneurship?. Problems and Perspectives in Management 21:1, pages 1-12.
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Tung-Ching Lin, Shiu-Li Huang & Wei-Xing Liao. (2021) Examining the antecedents of everyday rumor retransmission. Information Technology & People 35:4, pages 1326-1345.
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Yujin Heo, Chang-Won Choi, Holly Overton, Joon K. Kim & Nanlan Zhang. (2021) Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication. Journalism & Mass Communication Quarterly 99:1, pages 213-236.
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Soojin Kim, Yongjae Kim, Seungbum Lee, Younghan Lee, Eun Yeon Kang & Mi-Lyang Kim. (2021) The moderating role of consumers' ad perception in athlete endorsement effectiveness. Sport, Business and Management: An International Journal 11:5, pages 535-555.
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Roopa Raman & Laura McClelland. (2019) Bringing compassion into information systems research: A research agenda and call to action. Journal of Information Technology 34:1, pages 2-21.
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Sarah Tiba, Frank J. van Rijnsoever & Marko P. Hekkert. (2019) Firms with benefits: A systematic review of responsible entrepreneurship and corporate social responsibility literature. Corporate Social Responsibility and Environmental Management 26:2, pages 265-284.
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Nikunj Kumar Jain, Shampy Kamboj, Vinod Kumar & Zillur Rahman. (2018) Examining consumer-brand relationships on social media platforms. Marketing Intelligence & Planning 36:1, pages 63-78.
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