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Journal of Nonprofit & Public Sector Marketing Volume 28, 2016 - Issue 4
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Articles

Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study

Silke BoenigkUniversity of Hamburg, Hamburg, GermanyCorrespondence[email protected]
&
Sigrun LeipnitzGermanRed Cross Blood Donor Service North-East, Berlin, Germany
Pages 364-393 | Published online: 02 Nov 2016

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Lisa S. Moussaoui, Joëlle Herren-Vichet, Serena Baldelli, Sophie Waldvogel & Olivier Desrichard. (2019) Examining if Sending Text Messages to Thank Blood Donors for Saving Lives Is a “Great Idea”? Evidence from a Randomized Field Experiment. Journal of Nonprofit & Public Sector Marketing 31:5, pages 486-506.
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Articles from other publishers (7)

Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina & Asunción Beerli-Palacio. (2021) Blood donation barriers: How does donor profile affect them?. International Review on Public and Nonprofit Marketing 19:2, pages 247-264.
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Waseem Q. Anani, Jerome Gottschall & Gregory A. Denomme. (2021) Red cell genotyping of rare blood donors: donation behaviour and data visualization. Vox Sanguinis 116:5, pages 601-608.
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Josefa D. Martín‐Santana, Asunción Beerli‐Palacio & Laura Romero‐Domínguez. (2019) Recruitment strategies: non‐donor segmentation based on intrinsic and extrinsic stimuli. Vox Sanguinis 115:1, pages 47-59.
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Andrew Robson & David Hart. (2019) The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity. International Review on Public and Nonprofit Marketing 16:2-4, pages 313-334.
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Josefa D. Martín-Santana, Lorena Robaina-Calderín, Eva Reinares-Lara & Laura Romero-Domínguez. (2019) Knowing the Blood Nondonor to Activate Behaviour. Social Sciences 8:12, pages 324.
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Meikel Soliman & Silke Boenigk. (2019) Individual life events and blood giving. Journal of Consumer Marketing 36:7, pages 926-938.
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Laura Romero-Domínguez, Josefa D. Martín-Santana & Asunción Beerli-Palacio. (2019) Segmenting Active Blood Donors According to Their Barriers to Develop Retention Programs. Transfusion Medicine Reviews 33:3, pages 176-182.
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