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Journal of Nonprofit & Public Sector Marketing Volume 29, 2017 - Issue 1
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Relevance of Fundraising Charities’ Content-Marketing Objectives: Perceptions of Donors, Fundraisers, and Their Consultants

Roger BennettGuildhall Faculty of Business and Law, Centre for Research in Marketing, London Metropolitan University, London, UKCorrespondence[email protected]
Pages 39-63 | Published online: 25 May 2017

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Önder Kethüda & Yusuf Bilgin. (2023) The role of social media marketing activities in converting existing students into university advocates. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Carmen Camarero, María-José Garrido & Eva Vicente. (2023) Social and Financial Signalling to Increase Fundraising Revenue in Museums. Journal of Nonprofit & Public Sector Marketing 35:2, pages 144-164.
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