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Journal of Nonprofit & Public Sector Marketing Volume 34, 2022 - Issue 3
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Article

Social Marketing and Online Social Support Structure in Contexts of Treatment Uncertainty

Nuno Baptistaa Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa and NECE-UBI, Covilhã, PortugalCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7130-0543
ORCID Icon,
José Carlos Pinhob School of Economics and Management, NIPE - University of Minho, Braga, PortugalORCID Iconhttps://orcid.org/0000-0003-2070-8009
ORCID Icon &
Helena Alvesc University of Beira Interior, NECE-UBI, Covilhã, Portugal
Pages 311-350 | Published online: 21 Dec 2020

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Read on this site (1)

Wei Han, Weifang Liu, Jiaming Xie & Shan Zhang. (2023) Social support to mitigate perceived risk: moderating effect of trust. Current Issues in Tourism 26:11, pages 1797-1812.
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Articles from other publishers (1)

Nuno Baptista, Helena Alves & José Pinho. (2021) The case for social support in social marketing. RAUSP Management Journal 56:3, pages 295-313.
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