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Journal of Nonprofit & Public Sector Marketing Volume 35, 2023 - Issue 3
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Research Article

Using Certifications to Signal Trustworthiness and Reduce the Perceived Risk of Donors – An Exploratory Investigation into the Impact of Charity Labels

Sandra Stötzera Institute of Public and Nonprofit Management, Johannes Kepler University Linz, Linz, AustriaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9104-9157
ORCID Icon,
Sebastian Martinb Department of Health, Social & Public Management, University of Applied Sciences Upper Austria, Linz, Austria
&
Christiana Broidla Institute of Public and Nonprofit Management, Johannes Kepler University Linz, Linz, Austria
Pages 265-289 | Published online: 25 Jul 2021

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Casey J. Fleming, Anne-Lise K. Velez & Christopher R. Prentice. (2023) The Power of Elites: A Survey Experiment of the Impact of Strategic Messaging on Donations to Nonprofits. Human Service Organizations: Management, Leadership & Governance 47:2, pages 99-121.
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Articles from other publishers (1)

Walter Wymer & Ljiljana Najev Čačija. (2022) Online social network fundraising: Threats and potentialities. Journal of Philanthropy and Marketing.
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