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Journal of Euromarketing Volume 17, 2008 - Issue 3-4
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ARTICLES

A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study of Surfing and Football

Pedro Dionísio MRC-ISCTE Business School, Lisbon, Portugal
,
Carmo Leal GIEM-ISCTE Business School, Lisbon, Portugal
&
Luiz Moutinho University of Glasgow, Scotland, United Kingdom
Pages 233-253 | Published online: 20 Feb 2009

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Emily Beaumont & David H. K. Brown. (2015) ‘Once a Local Surfer, Always a Local Surfer’: Local Surfing Careers in a Southwest English Village. Leisure Sciences 37:1, pages 68-86.
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Luke Butcher, Billy Sung & Kate Raynes-Goldie. (2018) Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension. Journal of Brand Management 26:3, pages 227-239.
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Marta Massi, Chiara Piancatelli & Piergiacomo Mion. 2019. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations 110 128 .
Sevilay USLU DİVANOĞLU. (2018) PAZARLAMADA YENİ BİR YAKLAŞIM: KABİLE (TOPLULUK) PAZARLAMASIA New Approach in Marketing: Tribal (Community) Marketing. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 21:40, pages 437-456.
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