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Saeb Farhan Al Ganideh & Mohammad Aljanaideh. (2013) Using Fuzzy Logic to Analyze Marketing Data: The Impact of Socio-psychological Variables on the National Identity of Jordanians. Transnational Corporations Review 5:2, pages 104-114.
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(Sunny) Tsai, Wei-Na Lee & Young-A Song. (2013) A Cross-Cultural Study of Consumer Ethnocentrism between China and the U.S.. Journal of International Consumer Marketing 25:2, pages 80-93.
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Articles from other publishers (3)
Max N. Greene, Peter H. Morgan & Gordon R. Foxall. (2017) NEURAL Networks and Consumer Behavior: NEURAL Models, Logistic Regression, and the Behavioral Perspective Model. The Behavior Analyst 40:2, pages 393-418.
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Do Young Pyun, Hyungil H Kwon & Chul-Won Lee. (2011) The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students. International Journal of Sports Marketing and Sponsorship 13:1, pages 18-32.
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Saeb Farhan Al Ganideh, Galeb A. El Refae & Mohammad Aljanaideh. (2011) Can fuzzy logic predict consumer ethnocentric tendencies? An empirical analysis in Jordan. Can fuzzy logic predict consumer ethnocentric tendencies? An empirical analysis in Jordan.