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Journal of Promotion Management Volume 15, 2009 - Issue 1-2: Celebrity Endorsements and Sponsorship Sports, Arts and Event/Tourism Branding and Promotions
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Event Marketing, Tourism and Country Branding

Tourist Attractions and their Marketing Communication: Off the Peg or Tailor-Made?

Tom Rosendahl Norwegian School of Management, Oslo, Norway
Pages 269-285 | Published online: 29 May 2009

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Marion Rauscher & Andreas Humpe. (2022) Traveling the Past: Raising Awareness of Cultural Heritage through Virtual Reality. Journal of Promotion Management 28:2, pages 128-143.
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Articles from other publishers (1)

Angela K Y Mak. (2011) An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa's destination image. Journal of Brand Management 18:6, pages 438-450.
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