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Journal of Promotion Management Volume 16, 2010 - Issue 1-2
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Articles

Television Advertising Avoidance: Advancing Research Methodology

Steve Dix Curtin University of Technology, Perth, Australia
&
Ian Phau Curtin University of Technology, Perth, Australia
Pages 114-133 | Published online: 12 Mar 2010

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Kaushik Mandal & Sujata Banerjee. (2019) Responsible Marketing and Its Impact on Business Performance: A Longitudinal Study. Journal of Nonprofit & Public Sector Marketing 31:2, pages 115-138.
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Articles from other publishers (8)

Ignacio Redondo & Gloria Aznar. (2023) Whitelist or Leave Our Website! Advances in the Understanding of User Response to Anti-Ad-Blockers. Informatics 10:1, pages 30.
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Blanca Miguélez-Juan. 2022. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape 105 134 .
Mutlu Yuksel Avcilar, Nuriye Günebakan, Hilal Inan & Seda Arslan. 2022. Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I. Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I 145 175 .
Ignacio Redondo & Gloria Aznar. (2018) To use or not to use ad blockers? The roles of knowledge of ad blockers and attitude toward online advertising. Telematics and Informatics 35:6, pages 1607-1616.
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Stephen Richard Dix & Ian Phau. (2017) Predictors of Commercial Zapping During Live Prime-Time Television. Journal of Advertising Research 57:1, pages 15-27.
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Wonsun Shin & Trisha Tsui-Chuan Lin. (2016) Who avoids location-based advertising and why? Investigating the relationship between user perceptions and advertising avoidance. Computers in Human Behavior 63, pages 444-452.
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Teresa K. Naab & Daniela Schlütz. 2016. Handbuch Werbeforschung. Handbuch Werbeforschung 223 242 .
Lee McGuigan. (2012) Consumers. Journal of Communication Inquiry 36:4, pages 288-304.
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