Citations (9)
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Bing Shi, Junjie Wang, Jiaming Shi, Chunyu Tan & Tingyun Hu. (2022) My good old days versus those good old days: moderating effects of power distance belief and product social visibility. Journal of Marketing Communications 0:0, pages 1-25.
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Daniela Langaro, Sandra MariaCorreia Loureiro & Miguel Lobato Contreiras$suffix/text()$suffix/text(). (2020) The Impact of Nostalgia and Probability Markers on the Effectiveness of Advertising Creative Strategies. Journal of Promotion Management 26:6, pages 791-811.
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Kacy Kim, Sujin Kim, Gabrielle Corner & Sukki Yoon. (2019) Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals. Journal of Promotion Management 25:3, pages 314-327.
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Dariyoush Jamshidi & Nazimah Hussin. (2016) Islamic Credit Card Adoption Understanding: When Innovation Diffusion Theory Meets Satisfaction and Social Influence. Journal of Promotion Management 22:6, pages 897-917.
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Articles from other publishers (5)
M. Rahila Begam, Manivannan Babu & M. M. Sulphey. (2023) Development and Validation of an Islamic Investor’s Sentiment Scale for Stock Market Investment. Business Perspectives and Research, pages 227853372211488.
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Marco PichierriMarco Pichierri. 2023. Nostalgia Marketing. Nostalgia Marketing
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Charity S. Armstead & Ellen McKinney. (2019) The role of nostalgia in retro sewing. Journal of Consumer Culture 22:1, pages 61-81.
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Zach Scola & Brian S. Gordon. (2019) Exploring retro marketing with sport marketing professionals. Sport, Business and Management: An International Journal 9:3, pages 284-300.
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Dong Kyu Kim, Seungwoo Chun, Joon Woo Park & Chunduk Hwang. (2016) The Role of Nostalgia in Self-congruence Consumption. The Journal of the Korea Contents Association 16:10, pages 373-381.
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