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Maysam Shafiee Roodposhti, Kiandokht Behrang, Hadi Kamali & Babak Rezadoost. (2022) An Evaluation of the Advertising Media Function Using DEA and DEMATEL. Journal of Promotion Management 28:7, pages 923-943.
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Amanda Zwerin, Theresa B. Clarke & Irvine Clarke$suffix/text()$suffix/text(). (2020) Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Journal of Promotion Management 26:2, pages 163-185.
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Sally Laurie, Kathleen Mortimer & Fred Beard. (2019) Has Advertising Lost Its Meaning? Views of UK and US Millennials. Journal of Promotion Management 25:6, pages 765-782.
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Amarentia Thérèse Roux & De la Rey Van der Waldt. (2016) Toward a Model to Enhance Synergy of Out-of-Home Advertising Media Integration Strategies. Journal of Promotion Management 22:3, pages 386-402.
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Mahabubur Rahman, M. Ángeles Rodríguez-Serrano & Mary Lambkin. (2020) Advertising efficiency and profitability: Evidence from the pharmaceutical industry. Industrial Marketing Management 89, pages 619-629.
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Joon Soo Lim, Sung Yoon Ri, Beth Donnelly Egan & Frank A. Biocca. (2015) The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV. Computers in Human Behavior 48, pages 463-472.
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