Citations (11)
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Read on this site (7)
Manisha Mathur. (2023) Social-relational capabilities: strategic transformation of brand resources to increase brand equity. The International Review of Retail, Distribution and Consumer Research 0:0, pages 1-31.
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Sarah Alhouti & Catherine M. Johnson. (2022) Web of Lies: Drivers and Consequences of Social Media (In)Authenticity. Journal of Promotion Management 28:8, pages 1129-1164.
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Deborah Goldring, Baiyun Gong & John T. Gironda. (2022) Mavens at Work: Brand Commitment and the Moderating Role of Market Mavens on Social Media Engagement. Journal of Promotion Management 28:3, pages 261-287.
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José M. Mas, Ramón Arilla & Andrés Gómez. (2021) Facebook as a Promotional Tool for Spanish Museums 2016–2020 and COVID Influence. Journal of Promotion Management 27:6, pages 812-831.
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Anshu Saxena Arora & Saidat Abidemi Sanni. (2019) Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions. Journal of Promotion Management 25:4, pages 476-499.
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Manisha Mathur. (2019) Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk. Journal of Promotion Management 25:2, pages 200-224.
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Sandra Maria Correia Loureiro & Daniela Gonçalves Gomes. (2016) Relationship Between Companies and the Public on Facebook: The Portuguese and the Brazilian Context. Journal of Promotion Management 22:5, pages 705-718.
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Articles from other publishers (4)
Pedro Braga, Pedro Quelhas Brito & Mafalda Teles Roxo. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies
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Huiliang Zhao, Qin Yang & Zhenghong Liu. (2021) Impact of online customer reviews and deep learning on product innovation empirical study on mobile applications. Business Process Management Journal 27:6, pages 1912-1925.
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Tim London. 2019. Global Aspects of Reputation and Strategic Management. Global Aspects of Reputation and Strategic Management
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José M. Ponzoa, Andrés Gómez & Ramón Arilla. (2021) Why Digital Marketing Matters for Nonprofit Institutions:The Business Interest Associations in Europe and Us. SSRN Electronic Journal.
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