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Articles

Virtual Atmosphere: The Effect of Pleasure, Arousal, and Delight on Word-of-Mouth

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A. Parasuraman, Joan Ball, Lerzan Aksoy, Timothy Lee Keiningham & Mohamed Zaki. (2020) More than a feeling? Toward a theory of customer delight. Journal of Service Management 32:1, pages 1-26.
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Leonidas Hatzithomas, Panagiotis Gkorezis, Athina Y. Zotou & George Tsourvakas. (2018) The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures. Journal of Product & Brand Management 27:5, pages 471-483.
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Isaac Cheah & Anwar Sadat Shimul. (2021) Consumer Ethnocentrism, Market Mavenism and Social Network Analysis. Australasian Marketing Journal 26:3, pages 281-288.
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Minxue Huang, Rizwan Ali & Junyun Liao. (2017) The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective. Computers in Human Behavior 75, pages 329-338.
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Lynne M. Webb & Nicholas Temple. 2017. Discrimination and Diversity. Discrimination and Diversity 1218 1250 .
Lynne M. Webb & Nicholas Temple. 2016. Handbook of Research on the Societal Impact of Digital Media. Handbook of Research on the Societal Impact of Digital Media 638 669 .

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