Advanced search
Publication Cover
Journal of Promotion Management Volume 21, 2015 - Issue 4: The new spirit of strategy for competitive management
Submit an article Journal homepage
256
Views
6
CrossRef citations to date
0
Altmetric
Articles

Brand and Price: Key Signals when Opening a Franchise Outlet

Esther Calderon-MongeUniversity of Burgos, Burgos, SpainCorrespondence[email protected]
&
Pilar Huerta-ZavalaUniversity of Burgos, Burgos, Spain
Pages 416-431 | Published online: 27 Aug 2015

Citations (6)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Felicia Naatu & Ilan Alon. (2019) Social franchising: A bibliometric and theoretical review. Journal of Promotion Management 25:5, pages 738-764.
Read now

Articles from other publishers (5)

Kyung-A Sun & Seoki Lee. (2023) How do strategic pricing approaches influence franchise fee decisions?. Tourism Economics.
Crossref
Dohyung Bang, Kyuwan Choi & SooCheong (Shawn) Jang. (2023) Are franchise royalty fees related to franchisors’ support of franchisees? Evidence from the restaurant industry. International Journal of Hospitality Management 114, pages 103555.
Crossref
Kyung-A Sun & Joonho Moon. (2023) Franchisors’ Strategic Pricing Approaches for Franchise Fee Decisions and the Moderating Role of the Competitive Condition: Evidence from the Korean Franchising Market. Administrative Sciences 13:9, pages 194.
Crossref
Anna Watson, Olufunmilola (Lola) Dada, Begoña López-Fernández & Rozenn Perrigot. (2020) The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis. International Small Business Journal: Researching Entrepreneurship 38:7, pages 605-628.
Crossref
Nabil Ghantous & George Christodoulides. (2020) Franchising brand benefits: An integrative perspective. Industrial Marketing Management 91, pages 442-454.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.