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Journal of Promotion Management Volume 22, 2016 - Issue 2: Messages Not Getting Through: Societal Marketing to the Rescue
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Articles

Wine Sector: Companies' Performance and Green Economy as a Means of Societal Marketing

Stefano BrescianiUniversity of Torino, Torino, ItalyCorrespondence[email protected]
,
Alberto FerrarisUniversity of Torino, Torino, Italy;Laboratory for International and Regional Economics, Graduate School of Economics and Management, Ural Federal University, Yekaterinburg, Russia
,
Gabriele SantoroUniversity of Torino, Torino, Italy
&
Heidi R. NilsenNorthern Research Institute, Tromsø, Norway
Pages 251-267 | Published online: 23 Mar 2016

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Jinhee Lee & Moonhee Cho. (2020) The Effects of Consumers’ Media Exposure, Attention, and Credibility on Pro-environmental Behaviors. Journal of Promotion Management 26:3, pages 434-455.
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