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Journal of Promotion Management Volume 22, 2016 - Issue 2: Messages Not Getting Through: Societal Marketing to the Rescue
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Guest Editorial

Messages Not Getting Through: Societal Marketing to the Rescue

Yioula MelanthiouCorrespondence[email protected]
(Guest Editor)
Pages 195-196 | Published online: 23 Mar 2016

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Jacqueline K. Eastman, K. Bryant Smalley & Jacob C. Warren. (2019) The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions. Journal of Promotion Management 25:6, pages 799-826.
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Articles from other publishers (2)

Miglė Šontaitė-PetkevičienėRūta Grigaliūnaitė. (2021) The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation. Management of Organizations: Systematic Research 85:1, pages 107-126.
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Demetris Vrontis, Francesca Culasso, Elisa Giacosa & Margherita Stupino. (2019) Entrepreneurial exploration and exploitation processes of family businesses in the food sector. British Food Journal 121:11, pages 2759-2779.
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