Advanced search
Publication Cover
Journal of Promotion Management Volume 24, 2018 - Issue 4
Submit an article Journal homepage
3,316
Views
7
CrossRef citations to date
0
Altmetric
Original Articles

Understanding Non-Profit and For-Profit Social Marketing on Social Media: The Case of Anti-Texting While Driving

Chen Lou31 Nanyang Link Room 03–13, Wee Kim Wee School of Communication and Information, Nanyang Technological University, SingaporeCorrespondence[email protected]
View further author information
&
Saleem Alhabash404 Wilson Road Room 309, Communication Arts and Sciences Building, Michigan State University, East Lansing, MI, United StatesView further author information
Pages 484-510 | Published online: 18 Oct 2017

Citations (7)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (7)

Briana M. Trifiro, Akanksa Upadahay, Siyu Liu, Zhimin Zhang & Kelsey Prena. (2023) Framing Facebook Content: An Analysis of How Framing Strategies Drive Facebook Engagement. Journal of Promotion Management 29:8, pages 1229-1249.
Read now
Pedro Chapaval Pimentel, Paulo Morilha Lanzarini Gomes & Simone Regina Didonet. (2023) Dealing with Integrated Marketing Communications’ Paradoxes in Social Ventures. Journal of Nonprofit & Public Sector Marketing 35:4, pages 354-390.
Read now
Kristin Stewart, Vassilis Dalakas & Marcus Wardley. (2022) Promotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be Presented. Services Marketing Quarterly 43:4, pages 466-484.
Read now
Juan Mundel & Jing Yang. (2021) Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism. Journal of Interactive Advertising 21:3, pages 173-190.
Read now
Alan Shaw. (2021) Promoting Social Change – Assessing How Twitter Was Used to Reduce Drunk Driving Behaviours Over New Year’s Eve. Journal of Promotion Management 27:3, pages 441-463.
Read now
Chen Lou, Wenjuan Ma & Yang Feng. (2021) A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts. Journal of Promotion Management 27:2, pages 278-305.
Read now
Anshu Saxena Arora & Saidat Abidemi Sanni. (2019) Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions. Journal of Promotion Management 25:4, pages 476-499.
Read now

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.