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Journal of Promotion Management Volume 25, 2019 - Issue 6
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Original Articles

Non-Price Sales Promotion Impact and Moderator Role

Joseph M. JonesDepartment of Management and Marketing, NDSU, College of Business, North Dakota State University, Fargo, ND, USACorrespondence[email protected]
Pages 861-889 | Published online: 02 Jan 2019

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Marco Mandolfo, Debora Bettiga, Lucio Lamberti & Giuliano Noci. (2022) Influence of Sales Promotion on Impulse Buying: A Dual Process Approach. Journal of Promotion Management 28:8, pages 1212-1234.
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Articles from other publishers (2)

Sayed Sami Muzafary, Zalmay Wafayar, Mohammad Nasim Sukhandan, Mohammad Ali Fetrat, Bonga B Mdletshe & Mohammad Bashir Bahrami. (2023) Fostering employee creativity through creativity-contingent extrinsic and intrinsic rewards that emphasise creativity: A systematic review of creativity academic papers. Sprin Journal of Arts, Humanities and Social Sciences 2:11, pages 97-114.
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Zhenfang Zhang, Nan Zhang & Jiguang Wang. (2022) The Influencing Factors on Impulse Buying Behavior of Consumers under the Mode of Hunger Marketing in Live Commerce. Sustainability 14:4, pages 2122.
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