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Farbod Fakhreddin & Pantea Foroudi. (2022) Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior. Journal of Promotion Management 28:6, pages 795-825.
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Fernando Angelino, Sandra Maria Correia Loureiro & Ricardo Godinho Bilro. (2022) Exploring Tourism Students’ Engagement through Telepresence, Pleasantness of the Experience and Memory: A Virtual Reality Approach. Journal of Promotion Management 28:5, pages 669-685.
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Mariana Berga Rodrigues & Sandra Maria Correia Loureiro. (2022) Virtual Reality in the Motion Picture Industry: The Relationship among Movie Coolness, Sympathy, Empathy, and Word-of-Mouth. Journal of Promotion Management 28:2, pages 144-159.
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M. Altaf Khan. (2021) Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility. Journal of Promotion Management 27:4, pages 503-523.
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Silvano Mendes. (2021) The Instagrammability of the Runway: Architecture, Scenography, and the Spatial Turn in Fashion Communications. Fashion Theory 25:3, pages 311-338.
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Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual & Andrea Ollo-López. (2021) Key Image Attributes to Elicit Likes and Comments on Instagram. Journal of Promotion Management 27:1, pages 50-76.
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Pranay Verma. (2021) The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model. Journal of Promotion Management 27:1, pages 103-132.
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Vikas Kumar. (2020) Building Customer-Brand Relationships through Customer Brand Engagement. Journal of Promotion Management 26:7, pages 986-1012.
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Mohammed Arshad Khan, Faisal Alhathal, Shahid Alam & Syed Mohd Minhaj. (2023) Importance of Social Networking Sites and Determining Its Impact on Brand Image and Online Shopping: An Empirical Study. Sustainability 15:6, pages 5129.
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M. Sadiq Sohail. (2022) Understanding consumer engagement in online brand communities: An application of self-expansion theory. Journal of Marketing Analytics 11:1, pages 69-81.
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Karima Lajnef. (2023) The effect of social media influencers' on teenagers Behavior: an empirical study using cognitive map technique. Current Psychology.
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Rodrigo Uribe, Cristian Buzeta, Enrique Manzur & Martina Celis. (2022) Celebrity endorsement using different types of new media and advertising formats. Academia Revista Latinoamericana de Administración 35:3, pages 281-302.
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Weijun Bian & Gong Yan. (2022) Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment. Frontiers in Psychology 13.
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Isha Sharma, Kokil Jain & Ritu Gupta. (2021) The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM. Journal of Asia Business Studies 16:4, pages 652-675.
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Ali Hussain, Ding Hooi Ting & Muhammad Mazhar. (2022) Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value. Frontiers in Psychology 13.
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Kanyawee Pornsrimate & Anon Khamwon. (2021) How to convert Millennial consumers to brand evangelists through social media micro-influencers. Innovative Marketing 17:2, pages 18-32.
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