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Original Articles

How Corporate Social Responsibility Initiatives in Social Media Affect Awareness and Customer Engagement

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Read on this site (8)

Kang Li & Fuyuan Shen. (2023) Irritating or Enjoyable? Exploring the Effects of Soft-Text Native Advertising and Social Media Engagement Metrics. Journal of Promotion Management 29:7, pages 992-1014.
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James Agyei, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah & Ramous Agyare. (2022) Understanding CSR and Customer Loyalty: The Role of Customer Engagement. Journal of African Business 23:4, pages 869-886.
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Fernando Angelino, Sandra Maria Correia Loureiro & Ricardo Godinho Bilro. (2022) Exploring Tourism Students’ Engagement through Telepresence, Pleasantness of the Experience and Memory: A Virtual Reality Approach. Journal of Promotion Management 28:5, pages 669-685.
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Kuo-Jui Wu, Harvin Theja, Ignatius Vincent, Cheryl Poerwanto, Earvin Rosario, Roberto Daniel Ferreira & Supitchar Tatiyathavornkul. (2021) Structuring an influential model for Indonesian pulp and paper circular supply chain practices. International Journal of Logistics Research and Applications 0:0, pages 1-24.
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Libena Tetrevova, M. Patak & I. Kyrylenko. (2021) CSR Web Communication in Controversial Industries: The Example of Chemical Companies Based in Post-Communist Countries. Journal of Promotion Management 27:4, pages 562-584.
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Ahmad Aljarah & Blend Ibrahim. (2020) The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination. Journal of Promotion Management 26:7, pages 1038-1072.
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Zifei Fay Chen & Weiting Tao. (2020) Hybrid Strategy—Interference or Integration? How Corporate Communication Impacts Consumers’ Memory and Company Evaluation. International Journal of Strategic Communication 14:2, pages 122-138.
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Articles from other publishers (23)

Ilija Stojanovic, Adis Puška, Seval Ozbalci & Monika Bolek. (2023) The Effects of the Covid-19 Pandemic on Corporate Social Responsibility and Business Performance in Companies Listed on the Warsaw Stock Exchange. ECONOMICS 11:2, pages 25-50.
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Maroof Ahmad Mir & Anubhuti Dwivedi. (2023) CSR Communication and Purchase Intentions: Analysing the Dynamic Consumer Psychology Process. Vision: The Journal of Business Perspective.
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Mona Fairuz Ramli, Nurwati Badarulzaman & Samshul Amry Abdul Latif. (2023) STUDY ON THE NEXUS OF CSR AND SOCIAL MEDIA ENGAGEMENT ON TOURIST DESTINATION LOYALTY IN SUSTAINABLE DEVELOPMENT NATURE-BASED TOURISM. PLANNING MALAYSIA 21.
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Naveed Ahmad, Aqeel Ahmad & Irfan Siddique. (2023) Responsible Tourism and Hospitality: The Intersection of Altruistic Values, Human Emotions, and Corporate Social Responsibility. Administrative Sciences 13:4, pages 105.
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João Guerreiro, Sandra Maria Correia Loureiro, Jorge Nascimento & Miguel Duarte. (2023) How to earn a premium price: the effect of green marketing and brand coolness. Journal of Communication Management 27:1, pages 35-63.
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Zhijuan Li, Muhammad Safdar Sial, Hualiang Wu, Sorinel Căpușneanu & Cristian-Marian Barbu. (2023) The Role of CSR Information on Social Media to Promote the Communicative Behavior of Customers: An Emotional Framework Enriching Behavioral Sciences Literature. Behavioral Sciences 13:2, pages 126.
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He Liu & Zhaoyu Chen. 2023. Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023). Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023) 160 168 .
Joanne (Xunyue) Xue & Anna S. Mattila. (2022) Instant Karma: How the Karmic-Investment Mindset Affects Customer Engagement With Corporate Charitable Giving Requests. Journal of Hospitality & Tourism Research, pages 109634802211377.
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Teresa PereiraSandra Maria Correia Loureiro & Eduardo Moraes Sarmento. (2022) Achieving Brand Engagement and Brand Equity Through Co-creation Process. Journal of Creative Communications 17:3, pages 303-318.
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Mengyu Li, Jinglei Li, Megat Al Imran Yasin, Norliana Binti Hashim, Lay Hoon Ang & Rosmiza Bidin. (2022) Impact of celebrity-endorsed environmental advertisements on green economy development. Technological Forecasting and Social Change 184, pages 121979.
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Anna Farmaki, Elias Hadjielias, Hossein Olya, Babak Taheri & Maria Hadjielia Drotarova. (2022) CSR communication and international marketing: Insights from the COVID-19 pandemic. International Marketing Review.
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Jorge Iván Pérez-Rave, Juan Carlos Correa-Morales & Favián González-Echavarría. (2022) Organizational social commitment and employee well-being: illustrating a construct mining approach in R. DYNA 89:223, pages 27-35.
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Weng Marc Lim & Tareq Rasul. (2022) Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research 148, pages 325-342.
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Celia Rangel-Perez & Belén López. 2022. Handbook of Research on Global Networking Post COVID-19. Handbook of Research on Global Networking Post COVID-19 434 455 .
Shafig Al-Haddad, Abdel-Aziz Ahmad Sharabati, Mohammad Al-Khasawneh, Rand Maraqa & Raya Hashem. (2022) The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media. Sustainability 14:11, pages 6771.
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Yang Cheng, Yuan Wang & Wen Zhao. (2022) Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos. International Journal of Environmental Research and Public Health 19:9, pages 5056.
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Linda D. Hollebeek, Tripti Ghosh Sharma, Ritesh Pandey, Priyavrat Sanyal & Moira K. Clark. (2021) Fifteen years of customer engagement research: a bibliometric and network analysis. Journal of Product & Brand Management 31:2, pages 293-309.
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Gerardo Mochales & Javier Blanch. (2022) Unlocking the potential of CSR: An explanatory model to determine the strategic character of CSR activities. Journal of Business Research 140, pages 310-323.
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James Agyei, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah & Richmond Ofori-Boafo. (2021) Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction. SAGE Open 11:3, pages 215824402110401.
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Judith Fletcher-Brown, Sarah Turnbull, Giampaolo Viglia, Tom Chen & Vijay Pereira. (2021) Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources. International Journal of Research in Marketing 38:2, pages 518-529.
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Ming-Way Li, Hsiu-Yu Teng & Chien-Yu Chen. (2020) Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust. Journal of Hospitality and Tourism Management 44, pages 184-192.
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Anil Kumar, Abdul Moktadir, Zahidur Rhaman Liman, Angappa Gunasekaran, Klaus Hegemann & Syed Abdul Rehman Khan. (2020) Evaluating sustainable drivers for social responsibility in the context of ready-made garments supply chain. Journal of Cleaner Production 248, pages 119231.
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Abdulalem Mohammed & Abdullah Al-Swidi. (2019) The influence of CSR on perceived value, social media and loyalty in the hotel industry. Spanish Journal of Marketing - ESIC 23:3, pages 373-396.
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