Citations (10)
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Read on this site (5)
Elisabeth Robinot, Harold Boeck & Léo Trespeuch. (2023) Consumer Generated Ads versus Celebrity Generated Ads: Which Is the Best Method to Promote a Brand on Social Media?. Journal of Promotion Management 29:2, pages 157-181.
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Azmat Ali, Junaid Ul Haq, Sajjad Hussain, Alia Qadir & Syed Arsalan Haider Bukhari. (2022) OCEAN Traits: Who Shares More Word of Mouth?. Journal of Promotion Management 28:6, pages 749-773.
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Rodrigo Uribe, Rafael Labra & Enrique Manzur. (2022) Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits. International Journal of Advertising 41:4, pages 703-730.
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José M. Mas, Ramón Arilla & Andrés Gómez. (2021) Facebook as a Promotional Tool for Spanish Museums 2016–2020 and COVID Influence. Journal of Promotion Management 27:6, pages 812-831.
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Brady D. Lund & Ting Wang. (2021) Information Dissemination and Interactions in Higher Education Social Media Posts. Journal of Promotion Management 27:4, pages 547-561.
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Articles from other publishers (5)
Alexandra Olsacher, Celina Bade, Jan Ehlers & Leonard Fehring. (2023) How to effectively communicate health information on social media depending on the audience's personality traits: An experimental study in the context of organ donation in Germany. Social Science & Medicine, pages 116226.
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Annye Braca & Pierpaolo Dondio. (2023) Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design. Italian Journal of Marketing 2023:3, pages 369-412.
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Weng Marc Lim & Tareq Rasul. (2022) Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research 148, pages 325-342.
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Anees Wajid, Muhammad Mustafa Raziq, Qazi Mohammed Ahmed & Mansoor Ahmad. (2021) Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements. Journal of Retailing and Consumer Services 59, pages 102373.
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Eugine T. Maziriri. (2020) The big five personality traits influencing habitual Facebook usage, life satisfaction and psychological well-being of Generation Y students. The Journal for Transdisciplinary Research in Southern Africa 16:1.
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