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Journal of Promotion Management Volume 26, 2020 - Issue 5
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Original Articles

Determinants of Mobile Banking Users’ Loyalty

M. Alonso-Dos-SantosAdministration Department, Universidad Católica de la Santísima Concepción, Concepción, ChileCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9681-7231
ORCID Icon,
Y. Soto-FuentesAdministration Department, Universidad Católica de la Santísima Concepción, Concepción, Chile
&
V. A. Valderrama-PalmaAdministration Department, Universidad Católica de la Santísima Concepción, Concepción, Chile
Pages 615-633 | Published online: 19 Feb 2020

Citations (17)

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S. Saibaba. (2023) Examining the Determinants of Mobile Banking App Continuance Intention in India: An Extension of the IS Success Model. Journal of Internet Commerce 0:0, pages 1-40.
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Khwanjira Ponsree, Taksin Phongpaew & Phaninee Naruetharadhol. (2023) Study of Thai Youths in the Northeastern Region of Thailand on the Effectiveness of Digital Payment Behavior. Journal of Promotion Management 29:4, pages 569-605.
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Gina Pipoli de Azambuja, Gustavo Rodríguez Peña & Enver Tarazona Vargas. (2023) Marketing of Happiness: The Role of Customer Loyalty on Happiness. Journal of Promotion Management 29:2, pages 228-258.
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Lan-Xiang Yin & Hsien-Cheng Lin. (2022) Predictors of customers’ continuance intention of mobile banking from the perspective of the interactivity theory. Economic Research-Ekonomska Istraživanja 35:1, pages 6820-6849.
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Diep Ngoc Su, Nguyen An Ngoc Nguyen, Ly Ngoc Thi Nguyen, Tuan Trong Luu & Duy Quy Nguyen-Phuoc. (2022) Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory. Journal of Hospitality Marketing & Management 31:5, pages 535-569.
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Shakti Bodh Bhatnagar. (2022) Why Are Some Customers More Loyal Than Others? The Impact of Positive Psychological Capital on Loyalty, Satisfaction, and Trust. Journal of Promotion Management 28:5, pages 584-624.
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Amit Shankar. (2022) Does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach. Journal of Promotion Management 28:4, pages 443-466.
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Bui Thanh Khoa. (2021) The Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services. Journal of Promotion Management 27:4, pages 585-608.
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Articles from other publishers (9)

Maosheng Yang, Ping Li, Honghong Zhou, Zeyu Li & Lei Feng. (2023) Understanding the Impact Mechanism of User Behavior Pattern toward Real Estate APP Platforms in the Post-COVID Era: A Quantitative Analysis. Sustainability 15:11, pages 8926.
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Natacha López-Hernando, Cristina Loranca-Valle & Pedro Cuesta-Valiño. 2023. Advances in Empirical Economic Research. Advances in Empirical Economic Research 215 234 .
Sylwia Sysko-Romańczuk, Piotr Zaborek, Anna Wróblewska, Jacek Dąbrowski & Sergiy Tkachuk. (2022) Data modalities, consumer attributes and recommendation performance in the fashion industry. Electronic Markets 32:3, pages 1279-1292.
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Hari Babu Singu & Debarun Chakraborty. (2021) I have the bank in my pocket: Theoretical evidence and perspectives. Journal of Public Affairs 22:3.
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Dwi Suhartanto, Moch Edman Syarief, Ade Chandra Nugraha, Tintin Suhaeni, Ambia Masthura & Hanudin Amin. (2021) Millennial loyalty towards artificial intelligence-enabled mobile banking: evidence from Indonesian Islamic banks. Journal of Islamic Marketing 13:9, pages 1958-1972.
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Liming Zhang, Yuxin Yi & Guichuan Zhou. (2022) Cultivate customer loyalty in national culture: a meta-analysis of electronic banking customer loyalty. Cross Cultural & Strategic Management 29:3, pages 698-728.
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Yasser Abarca Sánchez, Urpi Barreto Rivera, Orlando Barreto Jara & Jorge Luis Díaz Ugarte. (2022) Fidelización y retención de clientes en una empresa líder de telecomunicaciones en Perú. Revista Venezolana de Gerencia 27:28, pages 729-743.
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Yasmeen Hanif & Harjinder Singh Lallie. (2021) Security factors on the intention to use mobile banking applications in the UK older generation (55+). A mixed-method study using modified UTAUT and MTAM - with perceived cyber security, risk, and trust. Technology in Society 67, pages 101693.
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Kamal Abubker Abrahim Sleiman, Lan Juanli, Xiangyu Cai, Wang Yubo, Lei Hongzhen & Ru Liu. 2021. Advances in Swarm Intelligence. Advances in Swarm Intelligence 563 575 .

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