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Journal of Promotion Management Volume 26, 2020 - Issue 6
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Original Articles

The Influence of Brand Credibility on Consumers’ Attention to Sales Promotions

Wagner Junior LadeiraUniversidade do Vale do Rio dos Sinos, Sao Leopoldo, BrazilORCID Iconhttp://orcid.org/0000-0002-1793-6206View further author information
ORCID Icon,
Fernando de Oliveira SantiniUniversidade do Vale do Rio dos Sinos, Sao Leopoldo, BrazilORCID Iconhttp://orcid.org/0000-0002-2161-0313View further author information
ORCID Icon &
William Carvalho JardimUniversidade do Vale do Rio dos Sinos, Sao Leopoldo, BrazilORCID Iconhttp://orcid.org/0000-0003-2821-2227View further author information
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Pages 855-873 | Published online: 12 Apr 2020

Citations (4)

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Read on this site (1)

Abeer Elsayed Fayed. (2023) Enhancing Brand Visual Identity for Addressing Digital Customers’ Pain Points: A Structural Equation Modeling Approach. Journal of Promotion Management 0:0, pages 1-30.
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Articles from other publishers (3)

Ala' Omar Dandis, Mohammad Badi’ Al Haj Eid, Robin Robin & Nathalie Wierdak. (2021) An empirical investigation of the factors affecting customer lifetime value. International Journal of Quality & Reliability Management 39:4, pages 910-935.
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Wen-Lung Tsai. (2021) An Intelligent Point-of-sale System for Mobile Retailors. Journal of Physics: Conference Series 1927:1, pages 012015.
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Anh Dinh, Jan-Martin Geiger & Andreas Liening. (2021) Rejected, What’s Next? The Impact of Entrepreneurial Rejection on Cognitive and Behavioral Responses. SSRN Electronic Journal.
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