1,105
Views
20
CrossRef citations to date
0
Altmetric
Original Articles

The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination

ORCID Icon & ORCID Icon

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (5)

Ahmad Aljarah, Bassam Dalal, Blend Ibrahim & Eva Lahuerta-Otero. (2022) The attribution effects of CSR motivations on brand advocacy: psychological distance matters!. The Service Industries Journal 42:7-8, pages 583-605.
Read now
Tafazal Kumail, Marzouq Ayed Al Qeed, Asad Aburumman, Syed Mudasser Abbas & Farah Sadiq. (2022) How Destination Brand Equity and Destination Brand Authenticity Influence Destination Visit Intention: Evidence from the United Arab Emirates. Journal of Promotion Management 28:3, pages 332-358.
Read now
Blend Ibrahim. (2022) Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination. Journal of Promotion Management 28:1, pages 60-90.
Read now
Libena Tetrevova, M. Patak & I. Kyrylenko. (2021) CSR Web Communication in Controversial Industries: The Example of Chemical Companies Based in Post-Communist Countries. Journal of Promotion Management 27:4, pages 562-584.
Read now

Articles from other publishers (15)

Uliana Andrusiv, Halyna Zelinska & Volodymyr Lagodiienko. (2023) Model for evaluating the efficiency of a socially responsible business entity. Ukrainian Journal of Applied Economics and Technology 8:4, pages 162-166.
Crossref
Iram Hasan, Shveta Singh & Smita Kashiramka. (2023) CSR initiatives and stakeholder engagement amidst COVID-19 pandemic: insights using content analysis and literature review. Social Responsibility Journal.
Crossref
Zihan Wang. (2023) Platforms for helping: Companies’ CSR communication and consumers’ response on Weibo during the pandemic lockdown. Global Media and China, pages 205943642311827.
Crossref
Valter Afonso Vieira, Jeremy S. Wolter, Clécio Falcão Araujo & Ricardo Saraiva Frio. (2023) What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis. International Journal of Research in Marketing 40:2, pages 475-492.
Crossref
He-Boong Kwon, Jooh Lee & Laee Choi. (2021) Dynamic interplay of environmental sustainability and corporate reputation: a combined parametric and nonparametric approach. Annals of Operations Research 324:1-2, pages 687-719.
Crossref
Mobin Fatma & Imran Khan. (2023) CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification. Sustainability 15:1, pages 802.
Crossref
Mourad Mansour, Nida Aman, Basheer M. Al-Ghazali & Syed Haider Ali Shah. (2022) Perceived corporate social responsibility, ethical leadership, and moral reflectiveness impact on pro-environmental behavior among employees of small and medium enterprises: A double-mediation model. Frontiers in Psychology 13.
Crossref
Patrick Velte. (2021) Meta-analyses on Corporate Social Responsibility (CSR): a literature review. Management Review Quarterly 72:3, pages 627-675.
Crossref
Poh Ling Tan, S. Mostafa Rasoolimanesh & Govindaraju Manickam. (2022) How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities. Heliyon 8:4, pages e09266.
Crossref
Rania B. Mostafa & Leila Hamieh. (2021) How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector?. International Journal of Customer Relationship Marketing and Management 13:1, pages 1-17.
Crossref
Muhammad Usman Shah & Muhammad Farooq Jan. (2021) Connecting Corporate Social Responsibility (CSR) to Customer Loyalty: A Mediation Analysis in Hoteling Industry of Pakistan. SAGE Open 11:4, pages 215824402110672.
Crossref
Qiang Wu, Jacob Cherian, Sarminah Samad, Ubaldo Comite, Huajie Hu, Stefan B. Gunnlaugsson, Judit Oláh & Muhammad Safdar Sial. (2021) The Role of CSR and Ethical Leadership to Shape Employees’ Pro-Environmental Behavior in the Era of Industry 4.0. A Case of the Banking Sector. Sustainability 13:17, pages 9773.
Crossref
Mi Ryoung Chung & Jon Welty Peachey. (2021) The influence of brand experience on satisfaction, uncertainty and brand loyalty: a focus on the golf club industry. Sport, Business and Management: An International Journal.
Crossref
Bassam Dalal & Ahmad Aljarah. (2021) How Brand Symbolism, Perceived Service Quality, and CSR Skepticism Influence Consumers to Engage in Citizenship Behavior. Sustainability 13:11, pages 6021.
Crossref
Uğur UĞUR & Tuğba KILIÇER. (2021) TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI. Pamukkale University Journal of Social Sciences Institute.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.