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Journal of Promotion Management Volume 27, 2021 - Issue 5
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Research Article

E-Commerce Customer Attraction: Digital Marketing Techniques, Evolution and Dynamics across Firms

José M. PonzoaESIC Business & Marketing School, Madrid, SpainCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8851-2822
ORCID Icon &
Anett ErdmannESIC Business & Marketing School, Madrid, SpainORCID Iconhttps://orcid.org/0000-0001-6194-568X
ORCID Icon
Pages 697-715 | Published online: 10 Feb 2021

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Rachma Fitriati & Inggit Sekar Madu Siwi. (2023) Mega-Influencers as Online Opinion Leaders: Establishing Cosmetic Brand Engagement on Social Media. Journal of Promotion Management 29:3, pages 359-382.
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Emil Salim, Hapzi Ali & Yulasmi Yulasmi. (2023) Visiting Decision Model: Products, Prices, and Digital Marketing Through Consumer Satisfaction Visiting Decision in Tourism in Solok Regency. International Journal of Social Science and Business 7:2, pages 313-325.
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Hong Chen & Wei Wan. (2023) Analysis of E-Commerce Marketing Strategy Based on Xgboost Algorithm. Advances in Multimedia 2023, pages 1-9.
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Damianos P. Sakas, Dimitrios P. Reklitis & Marina C. Terzi. (2023) Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity. Electronics 12:11, pages 2443.
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José M. Ponzoa, Andrés Gómez & José M. Mas. (2023) EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index. Journal of Business Research 154, pages 113354.
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Altan Kar, Rifat Kamasak & Baris Yalcinkaya. 2023. Analytics Enabled Decision Making. Analytics Enabled Decision Making 245 264 .
Hana Krchova & Katarína Svejnova Hoesova. (2021) The impact of modern communication marketing tools to increase the innovativeness of business. Marketing and Management of Innovations 5:3, pages 117-126.
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José M. Ponzoa, Andrés Gómez & Ramón Arilla. (2021) Why Digital Marketing Matters for Nonprofit Institutions:The Business Interest Associations in Europe and Us. SSRN Electronic Journal.
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