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Journal of Promotion Management Volume 27, 2021 - Issue 7
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Research Article

Anchor-Based Promotions in Retailing: How Consumers Respond to an Additional Anchor?

Veli-Matti RikalaAalto University School of Business, Espoo, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-8370-9012View further author information
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Pages 921-951 | Published online: 25 Feb 2021

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Siddharth Bhatt, Srinivasan Swaminathan & Rajneesh Suri. (2024) Restrictively Framed Promotions Hurt Retailers: The Role of Promotion Induced Reactance . Journal of Promotion Management 30:1, pages 77-109.
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Articles from other publishers (1)

Naveh Eskinazi, Miki Malul, Mosi Rosenboim & Tal Shavit. (2022) Do you still trust me? An experimental study on the effect of uncertainty, complexity and anchors in a trust game. Managerial and Decision Economics 44:2, pages 892-905.
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