Citations (13)
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Jitender Kumar, Archit Vinod Tapar, Ashish Gupta & Jayanthi Ranjan. (2023) Investigating the Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising during Covid 19. Journal of Promotion Management 29:6, pages 791-823.
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Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee & T. Makana Chock. (2023) Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging. Journal of Promotion Management 29:5, pages 705-734.
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Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee & Chia-Han Chang. (2023) A close look at research on pursuing the right formula for cause-related marketing advertising. International Journal of Advertising 42:1, pages 96-108.
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Farbod Fakhreddin & Pantea Foroudi. (2022) Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior. Journal of Promotion Management 28:6, pages 795-825.
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Mengtian Jiang, Jing Yang, Eunsin Joo & Taeyoung Kim. (2022) The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads. Journal of Interactive Advertising 22:2, pages 178-186.
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Articles from other publishers (8)
Barbara Culiberg, Ibrahim Abosag & Barbara Čater. (2023) Psychological contract breach and opportunism in the sharing economy: Examining the platform-provider relationship. Industrial Marketing Management 111, pages 189-201.
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Sylvaine Castellano, Insaf Khelladi, Rossella Sorio, Saeedeh Rezaee Vessal, Judith Partouche‐Sebban & Mehmet A. Orhan. (2023) Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation. Business Ethics, the Environment & Responsibility.
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José Mauro da Costa Hernandez, Murilo Carrazedo Marques da Costa Filho & Maria Paula Veronezi Strano. (2022) When transparency pays off: Enticing sceptical consumers with two‐sided advertising. International Journal of Consumer Studies 47:1, pages 317-333.
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Andrew E. Wilson, Peter R. Darke & Jaideep Sengupta. (2021) Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics. Journal of Business Ethics 181:4, pages 997-1013.
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Ágnes Buvár, Sára Franciska Szilágyi, Eszter Balogh & Ágnes Zsila. (2022) COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction. PLOS ONE 17:10, pages e0276143.
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Soyoung Boo & Tony Jooho Kim. (2022) Event Revisit Intention in the Context of Covid-19 Risks. Event Management 26:7, pages 1591-1606.
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Ogechi Adeola, Robert E. Hinson & A. M. Sakkthivel. 2022. Marketing Communications and Brand Development in Emerging Markets Volume II. Marketing Communications and Brand Development in Emerging Markets Volume II
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Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee & T. Makana Chock. (2022) Anthropomorphism in CSR Endorsement: A Comparative Study on Human- vs. Cartoon-Like Virtual Influencers’ Climate Change Messaging. SSRN Electronic Journal.
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