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Journal of Promotion Management Volume 28, 2022 - Issue 4: Promotion and Branding from the lens of Gamification in Challenging Times
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Articles

Online Gaming and OTT Consumption: An Exploratory Study of Generation Z

Achint NigamDepartment of Management, Birla Institute of Technology and Science – Pilani, Vidya Vihar, Pilani, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2191-789XView further author information
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Pages 420-442 | Published online: 29 Nov 2021

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Nilesh Arora, Meghna Rana & Sanjeev Prashar. (2023) Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness. Journal of Promotion Management 29:4, pages 535-568.
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Achint Nigam, Shreya Sangal, Abhishek Behl, Nirma Jayawardena, Amit Shankar, Vijay Pereira, Yama Temouri & Justin Zhang. (2022) Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy. Journal of Strategic Marketing 0:0, pages 1-19.
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Articles from other publishers (2)

Achint Nigam, Abhishek Behl, Vijay Pereira & Shreya Sangal. (2022) Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain. Industrial Management & Data Systems 123:1, pages 155-187.
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Shreya Sangal, Achint Nigam & Chitrakshi Bhutani. (2022) Conceptualizing the role of blockchain in omnichannel healthcare: a Delphi study. Aslib Journal of Information Management 74:5, pages 782-800.
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