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Journal of Promotion Management Volume 28, 2022 - Issue 4: Promotion and Branding from the lens of Gamification in Challenging Times
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Editorial

Promotion and Branding from the Lens of Gamification in Challenging Times

George Spaisa School of Social Sciences, Hellenic Open University, Patras, GreeceCorrespondence[email protected] [email protected]
ORCID Iconhttps://orcid.org/0000-0003-4371-1411
ORCID Icon,
Abhishek Behlb Department Information Technology and Research, Fortune Institute of International Business, New Delhi, IndiaORCID Iconhttps://orcid.org/0000-0002-5157-0121
ORCID Icon,
Kokil Jainc Amity International Business School, Amity University, Noida, IndiaORCID Iconhttps://orcid.org/0000-0001-5465-5772
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Varsha Jaind Department of Marketing, MICA, Ahmedabad, IndiaORCID Iconhttps://orcid.org/0000-0002-6740-4857
ORCID Icon &
Gurinder Singhc Amity International Business School, Amity University, Noida, IndiaORCID Iconhttps://orcid.org/0000-0002-7827-1578
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Pages 413-419 | Published online: 01 Dec 2021

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Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar & Shakeel Ul Rehman. (2023) Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis. Journal of Global Scholars of Marketing Science 33:2, pages 285-311.
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Amrita Bansal, George S. Spais & Varsha Jain. (2023) A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling. Journal of Promotion Management 29:1, pages 1-26.
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Articles from other publishers (1)

Jaspreet Kaur, Rambabu Lavuri, Ratri Parida & Sujay Vikram Singh. (2023) Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers. Journal of Global Information Management 31:1, pages 1-30.
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