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Journal of Promotion Management Volume 28, 2022 - Issue 6
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Articles

Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality

Jing Yanga Loyola University Chicago, Chicago, IL, USAORCID Iconhttps://orcid.org/0000-0001-6393-5012
ORCID Icon,
Shaheen Kanthawalab The University of Alabama, Tuscaloosa, AL, USAORCID Iconhttps://orcid.org/0000-0001-9321-0266
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Eunsin Jooc BNU-HKBU United International College, Zhuhai, ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0743-8964
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Anastasia Kononovad Michigan State University, East Lansing, MI, USAORCID Iconhttps://orcid.org/0000-0001-6636-0357
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Pages 869-892 | Published online: 27 Dec 2021

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Aaliyah Siddiqui, Debarun Chakraborty & Mujahid Siddiqui. (2023) Dating Dilemma: Predicting the barriers to adoption of Online Dating Apps (ODAs) Applying Innovation Resistance Theory. Journal of Promotion Management 29:8, pages 1082-1103.
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Polyxeni Jenny Palla, Evdoxia Kyriacou & Anna Zarkada. (2023) The effect of involvement on attitude formation and strength in the digital domain. Journal of Marketing Communications 29:2, pages 137-160.
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Erika Katherine Johnson & Heather Shoenberger. (2023) Elite athletes more authentic?: Diet and exercise effects of athletes v. models in ads. Journal of Marketing Communications 0:0, pages 1-20.
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Timo Schreiner & Daniel Baier. (2021) Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components. Journal of Marketing Management 37:17-18, pages 1866-1902.
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