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Journal of Promotion Management Volume 28, 2022 - Issue 7
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Articles

Consumer Responses to Covert Marketing Communications: A Case of Native Advertising Disclosure in News Contexts

Ilwoo Jua Brian Lamb School of Communication, Purdue University, West Lafayette, Indiana, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3900-5485
ORCID Icon,
Hyunmin Leeb Department of Communication, Drexel University, Philadelphia, Pennsylvania, USA
&
Brett Sherricka Brian Lamb School of Communication, Purdue University, West Lafayette, Indiana, USAORCID Iconhttps://orcid.org/0000-0003-4465-077X
ORCID Icon
Pages 1107-1128 | Published online: 27 Mar 2022

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Louvins Pierre, Anne Oeldorf-Hirsch & Yukyung Yang. (2023) Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making. Journal of Promotion Management 29:5, pages 607-643.
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Louvins Pierre. (2023) The effect of covert advertising recognition on consumer attitudes: A systematic review. Journal of Marketing Communications 0:0, pages 1-22.
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Articles from other publishers (2)

Soon-Bum Lim, Jongwoo Lee, Xiaotong Zhao & Yoojeong Song. (2023) Detection Model of Hangul Stroke Elements: Expansion of Non-Structured Font and Influence Evaluation by Stroke Element Combinations. Electronics 12:2, pages 383.
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Jesús Bermejo-Berros. 2022. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape 1 30 .

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