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Journal of Promotion Management Volume 30, 2024 - Issue 1

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Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement

Imran Anwar MirUniversity of Helsinki, Helsinki, Finland

Jari SaloUniversity of Helsinki, Helsinki, Finland

Pages 1-28 | Published online: 03 Sep 2023

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https://doi.org/10.1080/10496491.2023.2251461
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David E. Williams, Breanna Pochipinski, Michaela MacDonald & Jane Caulfield. The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them. Journal of Promotion Management 0:0, pages 1-38.
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