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Journal of Hospitality & Leisure Marketing Volume 17, 2008 - Issue 1-2
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Original Articles

Individualized Tourism Brochures as a Novel Approach to Mass Customization

Nikos Migas School of Computing, Napier University, Edinburgh, UK
,
Constantia Anastasiadou School of Marketing, Tourism, and Languages, Napier University, Edinburgh, UKCorrespondence[email protected]
&
Andrew Stirling Summerhall, Edinburgh, UK
Pages 237-257 | Published online: 11 Oct 2008

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Ernest Yaw Tweneboah-Koduah, Thomas Anning-Dorson & Michael Boadi Nyamekye. (2020) Impact of customization and innovation on hospitality firms’ performance. Journal of Hospitality Marketing & Management 29:1, pages 106-120.
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Articles from other publishers (4)

Latifa Benhamou, Vincent Giard & Pierre Fénies. (2023) A Reverse Blending based supply chain for mass customization of green fertilizers. Journal of Cleaner Production, pages 137495.
Crossref
. 2018. Authenticity & Tourism. Authenticity & Tourism 261 315 .
Anne-Mette Hjalager & Jan Møller Jensen. 2012. Information and Communication Technologies in Tourism 2012. Information and Communication Technologies in Tourism 2012 96 107 .
Faiz Anuar, Zheng Xiang & Ulrike Gretzel. 2009. Information and Communication Technologies in Tourism 2009. Information and Communication Technologies in Tourism 2009 333 342 .

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