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Original Articles

A functional analysis of political advertising across media, 1998

Pages 274-295 | Published online: 22 May 2009

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Read on this site (15)

Michail Vafeiadis, Ruobing Li & Fuyuan Shen. (2018) Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections. Journal of Broadcasting & Electronic Media 62:2, pages 354-370.
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Porismita Borah. (2016) Political Facebook use: Campaign strategies used in 2008 and 2012 presidential elections. Journal of Information Technology & Politics 13:4, pages 326-338.
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Philip Edward Jones. (2015) Economic Voting Appeals in Congressional Campaigns. Political Communication 32:2, pages 206-228.
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Eric Van Steenburg. (2015) Areas of research in political advertising: a review and research agenda. International Journal of Advertising 34:2, pages 195-231.
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Hsuan-Yi Chou & Nai-Hwa Lien. (2011) What does a negative political ad really say? The effects of different content dimensions. Journal of Marketing Communications 17:4, pages 281-295.
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William L. Benoit, Jayne R. Henson & Leigh Anne Sudbrock. (2011) A Functional Analysis of 2008 U.S. Presidential Primary Debates. Argumentation and Advocacy 48:2, pages 97-110.
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BrianT. Kaylor. (2008) A Burkean Poetic Frames Analysis of the 2004 Presidential Ads. Communication Quarterly 56:2, pages 168-183.
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William L. Benoit, LeAnn M. Brazeal & David Airne. (2007) A Functional Analysis of Televised U.S. Senate and Gubernatorial Campaign Debates. Argumentation and Advocacy 44:2, pages 75-89.
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David Airne & WilliamL. Benoit. (2005) Political Television Advertising in Campaign 2000. Communication Quarterly 53:4, pages 473-492.
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Danette Ifert Johnson. (2005) Feminine style in presidential debate discourse, 1960–2000. Communication Quarterly 53:1, pages 3-20.
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WilliamL. Benoit & KevinA. Stein. (2005) A Functional Analysis of Presidential Direct Mail Advertising. Communication Studies 56:3, pages 203-225.
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Barry Brummett. (2003) Double binds in publishing rhetorical studies. Communication Studies 54:3, pages 364-369.
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LeAnnM. Brazeal & WilliamL. Benoit. (2001) A functional analysis of congressional television spots, 1986–2000. Communication Quarterly 49:4, pages 436-454.
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Articles from other publishers (12)

Desiree Steppat & Laia Castro. 2023. Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research. Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research 313 327 .
Juan Marcos Vilchez Canchari, Aura Elisa Quiñones & Alejandrina Magdalena Carhuachin Herrera. (2022) Conflicto Social en épocas Electorales, Perú 2021. UCV-SCIENTIA 14:1.
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David J. Grüning & Thomas W. Schubert. (2022) Emotional Campaigning in Politics: Being Moved and Anger in Political Ads Motivate to Support Candidate and Party. Frontiers in Psychology 12.
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Carlos Fernando Osorio Andrade, Edwin Arango Espinal & Hector Augusto Rodriguez Orejuela. (2020) Publicidad política y su incidencia en la participación de usuarios en redes sociales: elecciones presidenciales de Colombia, 2018. Opinião Pública 26:3, pages 475-493.
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Seerat SohalHarsandaldeep Kaur. (2018) A Content Analysis of YouTube Political Advertisements: Evidence from Indian Parliamentary Elections. Journal of Creative Communications 13:2, pages 133-156.
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Tendai Chari. 2018. Perspectives on Political Communication in Africa. Perspectives on Political Communication in Africa 223 238 .
William L. Benoit. (2017) A Functional Analysis of 2016 Direct Mail Advertising in Ohio. American Behavioral Scientist 61:5, pages 481-492.
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진홍근 & Kim, Min-Jung. (2013) The Study for Political Advertising Message in accordance with the Subjective Knowledge and Political Involvement. Journal of Political Communication null:28, pages 259-293.
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Juliann CorteseJennifer M. Proffitt. (2012) Looking Back as We Prepare to Move Forward: US Presidential Candidates' Adoption of YouTube. Cyberpsychology, Behavior, and Social Networking 15:12, pages 693-697.
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William L. BenoitMark J. Glantz, Anji L. Phillips, Leslie A. Rill, Corey B. Davis, Jayne R. Henson & Leigh Anne Sudbrock. (2011) Staying “On Message”: Consistency in Content of Presidential Primary Campaign Messages Across Media. American Behavioral Scientist 55:4, pages 457-468.
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Jaeyoung Kim. (2009) The effect of message framing and communication by gender in accordance with the involvement level of political advertisement. Journal of Political Communication null:15, pages 105-146.
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Boubacar Souley & Robert H. Wicks. (2016) Tracking the 2004 Presidential Campaign Web Sites. American Behavioral Scientist 49:4, pages 535-547.
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