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Communication Studies Volume 53, 2002 - Issue 4
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Original Articles

Applying communication theories to prevent dangerous drinking among college students: The Ru sure campaign

Lea P. Stewart Professor, Department of Communication, Rutgers University
,
Unda C. Lederman Professor, Department of Communication, Rutgers University
,
Mark Golubow Doctoral Student, School of Communication, Information & Library Studies, Rutgers University
,
Joanne L. Cattafesta Doctoral Student, School of Communication, Information & Library Studies, Rutgers University
,
Fern Walter Goodhart Director of Health Education, Rutgers University Health Services
,
Richard L. Powell Program Development Specialist, Department of Health Education, Rutgers University Health Services
&
Lisa Laitman Director, Alcohol and Other Drug Assistance Program for Students, Rutgers University Health Services
 show all
Pages 381-399 | Published online: 22 May 2009

Citations (14)

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Evan K. Perrault, Grace M. Hildenbrand, Tamara F. Loew & William G. Evans. (2020) Evaluation of a university’s smart partying social norms campaign including emoji-style messaging. Journal of Communication in Healthcare 13:1, pages 35-45.
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CraigL. Engstrom. (2012) “Yes …, But I Was Drunk”: Alcohol References and the (Re)Production of Masculinity on a College Campus. Communication Quarterly 60:3, pages 403-423.
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Victoria Orrego Dunleavy. (2008) An Examination of Descriptive and Injunctive Norm Influence on Intention to Get Drunk. Communication Quarterly 56:4, pages 468-487.
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LindaC. Lederman, LeaP. Stewart & TravisL. Russ. (2007) Addressing College Drinking through Curriculum Infusion: A Study of the Use of Experience-Based Learning in the Communication Classroom. Communication Education 56:4, pages 476-494.
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HeatherM. Marshall & Thomas Hugh Feeley. (2006) A Normative Approach to Shaping College Students' Attitudes Toward Organ Donation. Communication Studies 57:4, pages 435-453.
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M. F. Casper, Jeffrey T. Child, Deneen Gilmour, Kristen A. McIntyre & Judy C. Pearson. (2006) Healthy Research Perspectives: Incorporating College Student Experiences With Alcohol. Health Communication 20:3, pages 289-298.
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Kenzie A. Cameron & Shelly Campo. (2006) Stepping Back from Social Norms Campaigns: Comparing Normative Influences to Other Predictors of Health Behaviors. Health Communication 20:3, pages 277-288.
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Lindsey D. Polonec, Ann Marie Major & L. Erwin Atwood. (2006) Evaluating the Believability and Effectiveness of the Social Norms Message "Most Students Drink 0 to 4 Drinks When They Party". Health Communication 20:1, pages 23-34.
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Itzhak Yanovitzky, Lea P. Stewart & Linda C. Lederman. (2006) Social Distance, Perceived Drinking by Peers, and Alcohol Use by College Students. Health Communication 19:1, pages 1-10.
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Shelly Campo , Kenzie A. Cameron, Dominique Brossard & M. Somjen Frazer. (2004) Social norms and expectancy violation theories: assessing the effectiveness of health communication campaigns. Communication Monographs 71:4, pages 448-470.
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Articles from other publishers (4)

Melissa A Napolitano, Sarah Beth Lynch, Meghan N Mavredes, Benjamin D Shambon & Laurie Posey. (2020) Formative work to design a digital learning self-assessment and feedback tool to prevent weight gain among college students. DIGITAL HEALTH 6, pages 205520762097945.
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L.M. Hill, J. Moody, N.C. Gottfredson, L.J. Kajula, B.W. Pence, V.F. Go & S. Maman. (2018) Peer norms moderate the association between mental health and sexual risk behaviors among young men living in Dar es Salaam, Tanzania. Social Science & Medicine 196, pages 77-85.
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Maria Knight Lapinski, Erin K. Maloney, Mary Braz & Hillary C. Shulman. (2013) Testing the Effects of Social Norms and Behavioral Privacy on Hand Washing: A Field Experiment. Human Communication Research 39:1, pages 21-46.
Crossref
Allecia E. Reid, Robert B. Cialdini & Leona S. Aiken. 2010. Handbook of Behavioral Medicine. Handbook of Behavioral Medicine 263 274 .

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