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Meta-Analysis of the Persuasive Effects of Metaphorical vs. Literal Messages

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Ran Tao, Sang Jung Kim, Linqi Lu, Jiwon Kang & Douglas McLeod. (2023) Fighting Fire or Fighting War: Examining the Framing Effects of COVID-19 Metaphors. Health Communication 0:0, pages 1-15.
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Daniel J. O’Keefe. (2023) Comparison Conditions in Research on Persuasive Message Effects: Aligning Evidence and Claims About Persuasiveness. Communication Methods and Measures 17:3, pages 187-204.
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Renske van Enschot, Charlotte van Hooijdonk & Ewald Bronkhorst. (2023) Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure. International Journal of Advertising 42:2, pages 344-367.
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Ann Kronrod, Mary E. Hammar, JongSoo Lee, Herpreet K. Thind & Kelsey M. Mangano. (2021) Linguistic Delight Promotes Eating Right: Figurative Language Increases Perceived Enjoyment and Encourages Healthier Food Choices. Health Communication 36:14, pages 1898-1908.
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Stephen J. Flusberg, Mark Lauria, Samuel Balko & Paul H. Thibodeau. (2020) Effects of Communication Modality and Speaker Identity on Metaphor Framing. Metaphor and Symbol 35:2, pages 136-152.
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Aurora Occa, Soyoon Kim, Nicholas Carcioppolo, Susan E. Morgan & David Anderson. (2020) A Comparison of Metaphor Modality and Appeals in the Context of Skin Cancer Prevention. Journal of Health Communication 25:1, pages 12-22.
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