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Journal of Business-to-Business Marketing Volume 27, 2020 - Issue 1
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PRACTITIONER NOTE

Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings

George Kofi Amoakoa Marketing Department-Central Business School Central, University Accra Ghana, Accra, GhanaCorrespondence[email protected]
,
George Baadu Adamsb Guinness Ghana Ltd Accra Ghana, Accra, Ghana
&
Joshua K DOEa Marketing Department-Central Business School Central, University Accra Ghana, Accra, Ghana
Pages 81-94 | Published online: 22 Jan 2020

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Read on this site (2)

Charles H. Schwepker$suffix/text()$suffix/text() & Megan C. Good. (2022) Improving Business-to-Business Relationship Quality Through Salespeople’s Grit and Political Skill. Journal of Business-to-Business Marketing 29:3-4, pages 293-309.
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Megan C. Good & Charles H. Schwepker$suffix/text()$suffix/text(). (2022) Stop making excuses: reducing unethical behavior and improving performance and relationship quality. Journal of Business-to-Business Marketing 29:2, pages 177-196.
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Articles from other publishers (5)

Emmanuel Arthur, George Cudjoe Agbemabiese, George Kofi Amoako & Patrick Amfo Anim. (2023) Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction. Journal of Business & Industrial Marketing.
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Rajeev Kumra & Praveen Kumar Sharma. (2022) Mediating role of trust in the impact of perceived empathy and customer orientation on intention to continue relationship in Indian banks. Journal of Financial Services Marketing 27:4, pages 372-386.
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Prathamesh Kittur, Swagato Chatterjee & Amit Upadhyay. (2021) Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach. Journal of Business & Industrial Marketing 37:5, pages 1091-1110.
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Kuen-Cheng Lee, I-Hsiung Chang, Tsung-Jen Wu & Ru-Si Chen. (2022) The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents. SAGE Open 12:1, pages 215824402210821.
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Peter Anabila. (2020) Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm. International Journal of Pharmaceutical and Healthcare Marketing 15:1, pages 155-172.
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