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Journal of Business-to-Business Marketing
Volume 30, 2023 - Issue 1
Research Article
The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors
Pedro Mendonça Silvaa Professor at the Management Department of ISCAP (Porto Polytechnic), Researcher at NECE Research Unit in Business Sciences, University of Beira Interior and CEOS.PP - Centre for Social and Organizational Studies, PortugalCorrespondence[email protected]
https://orcid.org/0000-0002-2463-0408View further author information
https://orcid.org/0000-0002-2463-0408View further author information, Arminda Finisterra Paçob Professor at Department of Management and Economics University of Beira Interior, Portugal. Researcher at NECE Research Unit in Business Sciences, Department of Management and Economics, University of Beira Interiorhttps://orcid.org/0000-0002-2806-4247View further author information
https://orcid.org/0000-0002-2806-4247View further author information & Victor Ferreira Moutinhob Professor at Department of Management and Economics University of Beira Interior, Portugal. Researcher at NECE Research Unit in Business Sciences, Department of Management and Economics, University of Beira Interiorhttps://orcid.org/0000-0003-0811-9033View further author information
https://orcid.org/0000-0003-0811-9033View further author information