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Research Article
Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem
Selina L. Bergera Toulouse School of Management, TSM-Research (CNRS UMR 5303), Toulouse University 1 Capitole, Toulouse, FranceCorrespondence[email protected]
https://orcid.org/0000-0002-1232-5828
https://orcid.org/0000-0002-1232-5828, Lars Meyer-Waardena Toulouse School of Management, TSM-Research (CNRS UMR 5303), Toulouse University 1 Capitole, Toulouse, Francehttps://orcid.org/0000-0001-7875-3481
https://orcid.org/0000-0001-7875-3481, Marc Kuhnb Centre for Empirical Research, Baden-Württemberg Cooperative State University Stuttgart (DHBW), Stuttgart, Germanyhttps://orcid.org/0000-0001-7015-2147
https://orcid.org/0000-0001-7015-2147 &