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Original Articles

The Allocation of Effort by Marketing Faculty Members: Teaching, Research, Service, and Consulting

Pages 9-16 | Published online: 09 Oct 2015

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Read on this site (6)

EarlD. Honeycutt, ShawnT. Thelen & JohnB. Ford. (2010) Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs. Marketing Education Review 20:3, pages 203-214.
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EarlD. Honeycutt, JohnB. Ford & ShawnT. Thelen. (2010) An Empirical Examination of the Three Dichotomies of Marketing Academe Model. Marketing Education Review 20:2, pages 131-142.
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Jeffrey S. Conant, Denise T. Smart & Deepali Redkar. (1998) Success in Academia: Navigating the Introduction Stage of the Faculty Career Life Cycle. Marketing Education Review 8:1, pages 73-93.
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Daniel D. Butler, J. Ford Laumer$suffix/text()$suffix/text() & Matt Moore. (1994) Graduate Teaching Assistants: Are Business Schools Focusing on Increasing Teaching Excellence?. Marketing Education Review 4:2, pages 14-19.
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Scott S. Roach, Mark W. Johnston & Joseph F. Hair$suffix/text()$suffix/text(). (1994) The Current State of Marketing Education: Perceptions of Marketing Academicians and Doctoral Students. Marketing Education Review 4:1, pages 2-9.
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Articles from other publishers (2)

Earl D. HoneycuttJr.Jr. & John B. Ford. 2015. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference 318 322 .
Surendra N. SinghRonald F. Bush. (2016) Research Burnout in Tenured Marketing Professors: An Empirical Investigation. Journal of Marketing Education 20:1, pages 4-15.
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