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Marketing Education Review Volume 2, 1992 - Issue 3
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Original Articles

Problem-Solution and Consultative Selling Exercise: Simplifying Complex Buying and Selling Behavior

Dan T. Dunn Jr.
&
Keith B. Murray
Pages 28-38 | Published online: 09 Oct 2015

Citations (3)

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Read on this site (1)

Donald A. McBane & Patricia A. Knowles. (1994) Teaching Communication Skills in the Personal Selling Class. Marketing Education Review 4:3, pages 41-48.
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Articles from other publishers (2)

H. R. Ganesha & P. S. Aithal. (2022) The Applied Strategic Model of Organic Profit for Brick-and-Mortar Retailing in India (SOPR-b). International Journal of Applied Engineering and Management Letters, pages 159-181.
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Ganesha H. R.P. S. Aithal. (2020) Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS). SSRN Electronic Journal.
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