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Marketing Education Review Volume 4, 1994 - Issue 3
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Original Articles

An Experiential Approach for Developing Conceptual Skills in Marketing Doctoral Students

Julie L. Ozanne
&
Jeff B. Murray
Pages 28-33 | Published online: 09 Oct 2015

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Read on this site (2)

Robin T. Peterson & Shaun McQuitty. (2001) An Assessment of the Effectiveness of Life History Analysis in the MBA Marketing Management Class. Marketing Education Review 11:2, pages 53-61.
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Elise Truly Sautter, Eric R. Pratt & Kevin J. Shanahan. (2000) The Marketing WebQuest: An Internet Based Experiential Learning Tool. Marketing Education Review 10:1, pages 47-55.
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Articles from other publishers (2)

Jessica L. Darby, Brian S. Fugate & Jeff B. Murray. (2019) Interpretive research. The International Journal of Logistics Management 30:2, pages 395-413.
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Jon Littlefield. (2010) Men on the hunt: Ecofeminist insights into masculinity. Marketing Theory 10:1, pages 97-117.
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