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Original Articles

Marketing Education in the 1990s: A Dean’s Retrospective and Prospective View

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EarlD. Honeycutt, JohnB. Ford & ShawnT. Thelen. (2010) An Empirical Examination of the Three Dichotomies of Marketing Academe Model. Marketing Education Review 20:2, pages 131-142.
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Chang-Hoan Cho & HyoungKoo Khang. (2006) The State of Internet-Related Research in Communications, Marketing, and Advertising: 1994-2003. Journal of Advertising 35:3, pages 143-163.
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James West, Stephen Newell & Philip Titus. (2001) Comparing Marketing and Non-Business Students’ Choice of Academic Field of Study. Marketing Education Review 11:2, pages 75-82.
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Robin T. Peterson & Shaun McQuitty. (2001) An Assessment of the Effectiveness of Life History Analysis in the MBA Marketing Management Class. Marketing Education Review 11:2, pages 53-61.
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William O. Bearden, Pam Scholder Ellen & Richard G. Netemeyer. (2000) Challenges and Prospects Facing Doctoral Education in Marketing. Marketing Education Review 10:1, pages 1-14.
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Daniel D. Butler & Katherine Straughn-Mizerski. (1998) Required and Elective Marketing Courses: How Far Have We Come in Twenty Years?. Marketing Education Review 8:3, pages 35-42.
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TonyL. Henthorne, MichaelS. Latour & Tina Loraas. (1998) Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996. Journal of Advertising 27:2, pages 53-63.
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Jeffrey S. Conant, Denise T. Smart & Deepali Redkar. (1998) Success in Academia: Navigating the Introduction Stage of the Faculty Career Life Cycle. Marketing Education Review 8:1, pages 73-93.
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DonnaT. Mottilla, Louise Hatfield, Ronald Taylor & Susan Stone. (1997) The View from the Trenches: A Steering Committee's Retrospective on Implementing the New AACSB Accreditation Standards. Journal of Education for Business 72:5, pages 289-292.
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John F. Tanner$suffix/text()$suffix/text(), Mauricio Gonzalez & Salvador Trevino. (1995) Using Internet for Cross-Institutional Case Preparation. Marketing Education Review 5:2, pages 37-43.
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Articles from other publishers (8)

John B. Ford, Subhalakshmi Bezbaruah, Prokriti Mukherji, Varsha Jain & Altaf Merchant. (2021) A decade (2008–2019) of advertising research productivity: A bibliometric review. Journal of Business Research 136, pages 137-163.
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Noreen M. Graf, Irmo Marini, Bruce Reed & Manisha Sharma. (2018) Exemplar Rehabilitation Educators’ Defining Moments and Career Reflections. Rehabilitation Research, Policy, and Education 32:1, pages 38-53.
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Glenn Pearce & John Jackson. (2006) Today's educational drama – planning for tomorrow's marketers. Marketing Intelligence & Planning 24:3, pages 218-232.
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Charles R. Duke. (2016) Learning Outcomes: Comparing Student Perceptions of Skill Level and Importance. Journal of Marketing Education 24:3, pages 203-217.
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John A. Schibrowsky, James W. Peltier & Thomas E. Boyt. (2016) A Professional School Approach to Marketing Education. Journal of Marketing Education 24:1, pages 43-55.
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John B Ford, Michael S LaTour & Tony L Henthorne. (2001) Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998. Industrial Marketing Management 30:5, pages 441-452.
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Denise T. Smart, Craig A. Kelley & Jeffrey S. Conant. (2016) Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated. Journal of Marketing Education 21:3, pages 206-216.
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Steven PharrLinda J. Morris. (2016) The Fourth-Generation Marketing Curriculum: Meeting AACSB's Guidelines. Journal of Marketing Education 19:3, pages 31-43.
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