Citations (5)
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Read on this site (2)
Lewis Hershey & Steven Walker. (2006) Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class. Marketing Education Review 16:2, pages 45-57.
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Roger Gomes & Patricia A. Knowles. (2000) A Trust-Building Strategy to Reduce Adversarial Tension and Increase Learning in Case Pedagogy. Marketing Education Review 10:2, pages 49-58.
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Articles from other publishers (3)
Marcin Awdziej. 2018. Business Education and Ethics. Business Education and Ethics
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Marcin Awdziej. 2017. Case Studies as a Teaching Tool in Management Education. Case Studies as a Teaching Tool in Management Education
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Steve W. Henson, Pamela A. Kennett & Karen Norman Kennedy. (2016) Web-Based Cases in Strategic Marketing. Journal of Marketing Education 25:3, pages 250-259.
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