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Marketing Education Review Volume 5, 1995 - Issue 2
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Original Articles

Using Internet for Cross-Institutional Case Preparation

John F. Tanner Jr.
,
Mauricio Gonzalez
&
Salvador Trevino
Pages 37-43 | Published online: 09 Oct 2015

Citations (3)

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Read on this site (2)

Natalie T. Wood, Michael R. Solomon & David Allan. (2008) Welcome to the Matrix: E-Learning Gets a Second Life. Marketing Education Review 18:2, pages 47-53.
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Kelly E. Fish, Carlos Ruy Martinez, Roberto J. Santillán & Jeff D. Brazell. (1998) International Marketing Internet in the Classroom (IMIC): A Global Approach to the Group Case Method. Marketing Education Review 8:2, pages 75-82.
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Articles from other publishers (1)

Donald A. McBane. (2016) Marketing Departments on the World Wide Web: State of the Art and Recommendations. Journal of Marketing Education 19:1, pages 14-25.
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