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Marketing Education Review Volume 5, 1995 - Issue 2
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Original Articles

Is Academic Research in Sales Training Relevant?

Earl D. Honeycutt Jr.
,
John B. Ford
&
Thomas H. Stevenson
Pages 67-75 | Published online: 09 Oct 2015

Citations (2)

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Read on this site (1)

Robert C. Erffmeyer & Dale A. Johnson. (2001) An Exploratory Study of Sales Force Automation Practices: Expectations and Realities. Journal of Personal Selling & Sales Management 21:2, pages 167-175.
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Articles from other publishers (1)

Sanjiv Mittal, Rajat Gera & S.R. Singhvi. (2012) Study on Salespersons? Task-related Performance Benefits Perceptions and Satisfaction with Sales Force Automation. Asia-Pacific Journal of Management Research and Innovation 8:4, pages 429-440.
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