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Marketing Education Review Volume 10, 2000 - Issue 1
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Original Articles

Marketing Education and the Lexicon of Marketing

William Lazer
Pages 17-24 | Published online: 09 Oct 2015

Citations (3)

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Read on this site (2)

Rob Bailey & Stephen Ball. (2006) An exploration of the meanings of hotel brand equity. The Service Industries Journal 26:1, pages 15-38.
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Angeline G. Close, Ashutosh Dixit & Naresh K. Malhotra. (2005) Chalkboards to Cybercourses: The Internet and Marketing Education. Marketing Education Review 15:2, pages 81-94.
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Articles from other publishers (1)

Puneet Manchanda, Peter E. Rossi & Pradeep K. Chintagunta. (2003) Response Modeling with Non-random Marketing Mix Variables. SSRN Electronic Journal.
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